Say Bonjour to… Marie France Asia!

I haven't been updating this space for longer than usual so you must guess by now that I’ve been up to something ;-)

This time, it’s not London, nor Beirut – but right here in Singapore!

To all my supportive readers, let me introduce you to my new project – Marie France Asia!

Well, to be specific it’s not mine only. I’m just the Editor in Chief for this newly launched regional magazine but the name and brand Marie France (not related to the regional beauty centre with the same name) has existed since even before I was born.

In case you are not in tune with the Francophone culture, Marie France is one of the top fashion and lifestyle magazines in France and has recently launched its online regional branch Marie France Asia (based in Singapore), which aims to bring a ‘French flaire’ to South East Asia-based style-savvy audience.

Helen Lee: From Shanghai with love…

There can be no doubt about the serious fashion talent emerging from Asia – after all I manage to run a blog focusing only on labels from this side of the world.

But rarely have I seen a designer who has perfected everything about their craft and can be compared to some of the polished gems you see in places like London or Paris.

Although the talent is there, a lot of these young designers seemed to lack the one thing which I consider very important in garments: quality.

However, one designer whom I had the pleasure to meet recently has climbed right onto the top of my must buy list of Asian designers. Ladies and gentlemen, meet China's very own Helen Lee.

From her choice of top-notch fabrics to the original prints, immaculate cutting and finishing and superb details – Helen had me at hello.

My two absolute favourite looks from Helen Lee: A lace rain coat
from the SS13 collection...

And a stunning combination of knitted sweater, moon-printed skirt
and gorgeous accessories from the AW13 collection.