Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way 

Jason’s Born: Another deconstructed Singapore menswear label

Seriously, I’ve started to get fed up with people from outside of Singapore telling me the place has no creativity.

When you spend any time in the city and have your eyes open it becomes patently obvious there is no shortage of talented labels willing to push the boundaries and experiment with cuts.

Are they getting the support they deserve from local people? Definitely not, but that’s another post for another day.

Well today’s post is yet another attempt to rectify that. Ladies and gentlemen, allow me to introduce you to Jason; A menswear label doing things that that no parade of shirtless men could ever manage – creating edge and style.

And it’s not only with cuts that Jason’s getting creative, it’s in the concept too.

Jason... the label I would be wearing if I were a boy ;-)

Scarlet Carlson, Noel Caleb and Jason: Three things I learned at the Circa Xmas event

They said you should learn something new every day, so last Sunday was an extraordinary day as I learned not one but three interesting things about the Singaporean fashion scene while at Circa (Parco Millenia Walk).

The event itself was multi-purpose one, aiming to celebrate the first year anniversary of local label Scarlet Carlson, announcing and briefing the fashion design competition by clothing label Noel Caleb, and showcasing another local menswear label Jason.

So here’s what I learned...

Cornelyus from Scarlet Carlson label cutting the cake and
flanked by JR Chan from JASON (2nd left) and Eileen from
Noel Caleb (far right)