So just like I expected, H&M’s collaboration with Maison Martin Margiela (the emcee kept insisting it was re-edition of previous iconic pieces from various seasons) was not as commercially successful as the previous two (Versace and Marni) in Singapore. In fact, after a good few hours, it was nowhere near to sold out and except for the candy clutch (which was gone by 10:30), by 2pm all the styles were still available in most sizes and in big quantities.
The queue started overnight but this time it was not as big and even when I got to H&M at 10:15am, there was just one line of people waiting. So what happened to the Singaporean fashionable crowd?Maybe it was the rain – although we got given umbrellas when it started raining – which discouraged people from turning up. But I think it more has to do with the fact that the clothes were mostly heavy and not suitable for Singapore’s tropical weather and that MMM is not as mainstream choice for the H&M usual customers.
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| At around 10am, the queue was significantly less than last H&M Marni collaboration. |
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| Every item has a description plate indication which MMM season it was a re-edition of. |