London Fashion Week: Eugene Lin's evolutionary AW13 collection (photos+video)

When I was first introduced to Eugene Lin’s work – just before he took part in the first Singapore Digital Fashion Week (DFW) – I was truly impressed.

And even though he felt the need to head to London to pursue his dream, his talent gave me even more  conviction that there are many more world class creative gems in the little red dot.

I was initially attracted by the obvious. The breathtaking digital prints which featured in Eugene’s past two seasons collections have been extraordinary. But when interviewing the designer as part of DFW he mentioned to me that it is not something he will keep doing for long so I half expected his latest collection at London Fashion Week might come as a surprise for those used to seeing his stunning prints.

What he actually did was evolution and not revolution. He hasn’t ditched his staples, instead improving on his existing strengths and adding smaller experimental twists which hint at a new direction.

Bonjour Singapore at London Fashion Week

When asked about my favourite fashion capital, my answer has always been London.

The city’s quirky and care-free style is much more fun and closer to mine than any of the other cities.

While New York’s is mostly chic, minimal and established, London’s runway is always bursting with cutting egde, prints, textures, colours and extravagance which reflect this city’s multi-cultural identity.

Attending London Fashion Week (LFW) has always featured heavily on my fashion bucket list. And luckily I can tick this one off long before the end approaches. The official crossing off takes place on Friday (February 15) to be precise.

I feel so incredibly lucky and excited to be able to report back from such a huge event! Trust me, I’ve been mixing and matching my wardrobe for five days straight now.

Honestly I’m not really bothered about the big shows. I mean who am I kidding? I’m not competing with Vogue or Elle who would have their expert reviews and flawless photos uploaded instantly after the show. And with today’s LIVE-streaming for shows like Burberry’s, I don’t see the point in fist-fighting to get a ticket (somewhere in the back if I was lucky!) when I can watch the show from the comfort of my own home.

Digital Fashion Week: Guo Pei show and Day two highlights

Wow. It's been non-stop since we started on Saturday (well Friday if you count rehearsals etc) but what a ride Digital Fashion Week has been.

I don't have time to blog in detail at the moment, but I promise you once this is over you will get a full rundown on what went down, on what Sophie and Andrej are like and on what they loved/hated.

Oh you'll also get to find out exactly what I wore. Suffice to say I have still been flying the flag for Singapore and Asia in the clothes I've been rocking. 

As for day three. You HAVE to see Guo Pei's show at 7pm this evening on www.digitalfashionweek.com AND you have to stay online to watch me interview the one, the only Andrej Pejic in a Google+ Hangout at 9pm. Do. Not. Miss!

As for my highlights of day two? 

Sophie Sumner and me go Asian style as we have some fun backstage at Digital Fashion Week

Digital Fashion Week: Pictures from the press conference

Digital Fashion Week kicked off in earnest yesterday, with the arrival of the celebrity guests and the press conference officially announcing the event.

Yes – I was gathered in the same room as SATC stylist Patricia Field, ANTM winner Sophie Sumner and Andrej Pejic and watched in awe as my beautiful co-host Yvette King introduced DFW to the media and other Singapore bloggers.

I stood toe to toe with the husband of the genius that is Guo Pei(she'll be arriving at a later date) and I was able to give Eugene Lin my gratitude for his heartfelt and passionate views on the Singapore fashion scene.

An incredible talent line-up for Digital Fashion Week - and me in the corner :-)
On the sofa: Yvette King, Andrej Pejic, Patricia Field, Sophie Sumner, Guo Pei's husband
Jack representing her.
Back row: JR Chan (J-A-S-O-N), Johanna and Juang (Ownmuse), Tze Goh, Eugene Lin,
Pauline Lim (Paulne.Ning) and me :-)

And most importantly, I was able to get some photos. Having already read my Q&As, I know that’s what you want to see - pictures of beautiful people and me being a star-struck teenager.

Digital Fashion Week: EXCLUSIVE Eugene Lin interview

When you take interesting and original prints and mix them with well thought of details and top it off with immaculate tailoring, you get a recipe for some serious fashion to look out for!

Eugene Lin does just that. Impeccably-cut clothes which look modern, chic with an edgy twist and would fit into any style-conscious woman’s wardrobe.

The Singaporean-born, London-based Central Saint Martins graduate has already started making waves in the fashion world and it’s no surprise when his work set very high standards for emerging designers. And perhaps what’s even more interesting is his honesty and outspoken attitude in a world where diplomatic and politically-correct statements are the general rule.

I am very excited to be meeting and interviewing Eugene after his first ever show in Singapore during Digital Fashion Week (DFW), especially after this explosive and honest Q&A with a man not afraid to speak his mind. 

In by far and away the most controversial interview of the DFW series, the London based Lin lets rip on exactly what is wrong with the Singapore fashion scene, celebrity designers and the problems with Singapore's attempts to support local labels.

Eugene Lin will show his latest SS12 collection 'The Judgement of Paris' at DFW!
Certainly not to miss!!!