Say hello to IN GOOD COMPANY's first flagship store at ION Orchard!

'One day you're in, the next day you're out' is the famous quote repeated by Heidi Klum on every episode on Project Runway as she gives the hopeful contestants a dose of reality when it comes to the business of fashion.

That same sentence proves especially true in Singapore where over the past few years, so many home-grown labels have come and gone, mainly for not being able to turn their brand into a viable business.

So when two young and talented Singaporean designers come together and build a success story over the span of just two years, they must have been doing something right.

The duo - namely Sven Tan and Kane Tan - who were previously the designers behind the beloved local label AllDressedUp, have decided to continue their journey independently after the later closed down and lunched their brand IN GOOD COMPANY (IGC) which is now one of the most celebrated and successful local labels around.

Last week marked another milestone in their journey: the launch of their first flagship store - at ION Orchard nonetheless. Obviously, I couldn't be happier!!!

Naomi Campbell to walk for Singaporean designer at Digital Fashion Week 2013!!!

Yup... the secret that I've been keeping from you for a few month now, is finally revealed: This year's Digital Fashion Week's guest model is none other than the One and Only British supermodel Naomi Campbell!

Controversial? Maybe. Legendary and simply un-matched as a model? Definitely! My heart almost skipped a beat when for the first time I was told that she might be coming to Singapore for DFW - especially that I will be co-hosting the event like last year! (Check out my involvment and coverage of last year's event here).

And while I got to interview the awesome Andrej Pejic last year, I'm now terrified at the prospect of meeting her backstage, let alone talking to her in front of the camera.

I cannot wait! And what I'm mostly happy about is that to have such a legendary model not just show up at the event but also walk for a Singaporean designer! Yes, she won’t be there just to show her ‘super’ pretty face and bod, she will actually be walking for one of the local designers who is opening DFW. Such a move will definitely guarantee that the world will be watching what’s going on the Singaporean fashion scene.

Say Bonjour to… Marie France Asia!

I haven't been updating this space for longer than usual so you must guess by now that I’ve been up to something ;-)

This time, it’s not London, nor Beirut – but right here in Singapore!

To all my supportive readers, let me introduce you to my new project – Marie France Asia!

Well, to be specific it’s not mine only. I’m just the Editor in Chief for this newly launched regional magazine but the name and brand Marie France (not related to the regional beauty centre with the same name) has existed since even before I was born.

In case you are not in tune with the Francophone culture, Marie France is one of the top fashion and lifestyle magazines in France and has recently launched its online regional branch Marie France Asia (based in Singapore), which aims to bring a ‘French flaire’ to South East Asia-based style-savvy audience.

Helen Lee: From Shanghai with love…

There can be no doubt about the serious fashion talent emerging from Asia – after all I manage to run a blog focusing only on labels from this side of the world.

But rarely have I seen a designer who has perfected everything about their craft and can be compared to some of the polished gems you see in places like London or Paris.

Although the talent is there, a lot of these young designers seemed to lack the one thing which I consider very important in garments: quality.

However, one designer whom I had the pleasure to meet recently has climbed right onto the top of my must buy list of Asian designers. Ladies and gentlemen, meet China's very own Helen Lee.

From her choice of top-notch fabrics to the original prints, immaculate cutting and finishing and superb details – Helen had me at hello.

My two absolute favourite looks from Helen Lee: A lace rain coat
from the SS13 collection...

And a stunning combination of knitted sweater, moon-printed skirt
and gorgeous accessories from the AW13 collection.

Fashion Forward Dubai: 5 Middle East designers to look out for

I’ll admit. It’s probably the only time I miss being in Dubai, even though I lived there for many years before moving to Singapore, I've never really had any feel for the place.

That was before the Fashion Forward event, which took place recently and could be the first step towards nurturing a real fashion scene in the desert

When people complain to me about the ‘lack’ of a proper fashion scene in Singapore, I always tell them to compare it to Dubai, where there is hardly anything interesting fashion-wise. The first vintage shop in the country opened only a couple of  years back while the concept of ‘local’ and ‘independent’ designers was non-existent bar for a handful of individuals who introduced this idea not too long ago.

But when I learned about Fashion Forward happening in Dubai, I breathed a sigh of relief that perhaps the city has finally started celebrating the young talent and giving them a proper platform and the exposure they deserve.

A beautiful dress from Lebanese designer Dina JSR at Dubai FF

And as usual, Michael Cinco brings the drama to the catwalk...

And oh how I wanted to be there for the Starch Foundation show! I'm
especially in love with the work of Celine Der Torrosian of AZADE like
this cool outfit which I want to get my hands on!!!

Uniqlo UT pop up shop: Giving a little something back to the Singapore creative scene

I very rarely attend international brands events in Singapore.

With my niche focus on independent designers, and the fact these brands have massive marketing machines and the whole blogosphere to promote them – I’m going to struggle to add anything of value if I cover them on this blog.

However, last Friday I decided to break the rule and go to the UNIQLO UT pop up launch party which is part of a global pop up series by the brand, stopping in Tokyo, Taiwan, London and NYC among other cities around the world. The UTs are a collection of t-shirts which are ‘used as media for modern expression inspired by pop culture and collaborations with companies worldwide’ which UNIQLO as started producing and will be running and changing on seasonal basis.

Apart from this interesting concept for UTs (who wouldn’t like the funky take on regular t-shirts?), the reason I was interested was the fact they have collaborated with Noise Singapore - the local platform for emerging creative artists - to produce a range of t-shirts specifically for the local market.  Moreover, the proceedings from these sales go to Transmission, an experimental incubatory platform organised by PHUNK - one of Singapore's leading creative collaboratives to mentor young people from various creative disciplines.

Loved the display of flying tees at the event!!!

Bonjour Giveaway: Win ONE of THREE stunning items (I selected) from Inverted edge

Whenever another platform – a boutique or an online store – promoting independent Asian designers pops us, I’m always excited and intrigued to know more about it.

Within the last year, I’ve witnessed the springing of at least a handful of these places around Singapore alone and only last month, a new welcome edition has surfaced on the scene. This is Inverted Edge, a Singapore-based online fashion e-tailer selling some carefully curated items from a pool of Asia Pacific independent designers.

There are so many things on the site which are drool-worthy, from the now familiar local favourites like Carrie K. and Lion Earl (check out the stunning limited edition structured peplum vest!) to Indonesia’s Nina Nikicio and Major Minor, New Zealand's Stolen Girlfriends Club, Australia's Injury and much much more…

This limited edition LION EARL peplum vest is exclusive to Inverted Edge! Love it!

The Best of the Best Parco next NEXT designers: SS13 launch

Parco next NEXT and its designers need no further introduction on this blog. The fact that I even have a designated section for them here says it all: I believe in these young designers’ talents so much and I’m always ready to support them whether by writing or shopping ;-)

Last week was the re-opening of this fashion incubator space with a new look – yet no new designers. In fact, it was rather a celebration of 20 of current and previous labels which made it to the ‘The Best of the Best’ list.

The list included some of my favourite designers to come out of Parco in addition to ones I was slightly familiar with before. It was an eclectic mix of ‘commercial’ designs which have proved popular with the public for a few years now and other more directional ones which keep pushing the boundaries and stuck to their ethos. So there was definitely something for everyone.

My only photo from the launch with the talented MASH UP trio whose label
I was wearing. I love this dress! Perfect combination of quirky and chic!

One of the winners was menswear label WSDM whose colourful cardigans
would brighten any dull outfit! Love!

Toton Fall/Winter 2013: Of love, Lurik and other things…

I’m not just a big fan of Indonesian label TOTON. I’m one of their very first customers and a proud owner of some stunning pieces from their SS13 collection last year. Truth is, I am obsessed with it! (you can read more about that in my previous Q&A with the designer).

So despite following up with the collections and trends at all the international fashion weeks this season not to mention attending one, the collection that I was really waiting for was TOTON’s.

And it was well worth the wait! In fact, it was even more than what I anticipated and from the looks of it, the designer is determined on sticking to his vision of presenting traditional Indonesian techniques in a modern – even Avant-garde – interpretation.

Behind The Scenes: Styling up Zardoze's giveaway winner with some glamour

One of the many many reasons I love being a personal stylist is witnessing someone step into something out of the ordinary and instantly evolve into the best version of themselves (on the outside that is!)

There is something very satisfying about looking into their faces as they gaze in the mirror and feel confident and happy with the way they look.

And this why I was as excited as Nie Yile (the winner of my Zardoze giveaway contest last Jan) whom I finally had the chance to style and shop with for some outfits and accessories from the label, worth a whopping S$500!!!

Yile was younger than I expected and looked even much younger when I met her, so the first challenge was to try to find something suitable for her age, lifestyle and her tiny 5 foot 1 figure – knowing that Zardoze does mainly cocktail and evening wear.

What I’ll be wearing this Spring/Summer from Singapore designers

One of the great things about living in Singapore is being spoilt for choice when it comes to fashion. And I don’t mean by that the availability of big designer and high street brands everywhere you go, but rather the variety of Singaporean designers and labels, who seem to improve each season.

For those who doubt the ability of these talents, this Spring/Summer season will especially prove them wrong. The season has not yet begun but from the collections which have been released so far, a few things have caught my eye already!

From day to occasion dresses, accessories and even swimwear, check out which 5 items from Singaporean designers have hit the spot and made it to my summer list of must-haves. We’re still in March so the list will definitely expand once more collections are unveiled and once I’ve saved enough for the next batch ;-)

This dress from Singapore label Yumumu is firmly on my list this season!

5 emerging Asian designers to look out for

For decades, Europe and America have been the centre of the fashion world. While that’s largely true – the four most important fashion weeks do happen in the West after all – but that doesn’t mean that it’s only Western designers who are shaping the future of fashion.

Take a look at the rise of the Asian designer in the states, and the increasing number of designers from that side of the world muscling their way into London and Paris.

Even back in the day the likes of John Rocha (Hong Kong) and Jimmy Choo (Malaysia) were making sure the world was aware of Asia as a creative hub as well as a manufacturing base.

Over the past few years you have the more established lines of Jason Wu, Prabal Gurung, Vera Wang, Richard Chai or Alexander Wang all flaunting their Asian heritage all across the major fashion weeks.

Now the question has to be, where is the next generation of Asian designers coming from? Who is going to be the next big thing to hit the catwalks of London, Paris, New York and Milan?

Read on to have a look at my pick of five Asian designers to look out for and remember you saw it here first!

Yeashin Kim (S. Korea), Haizhen Wang (China) and Lionel Low (Singapore) are some
of the rising Asian designers to look out for!

London Fashion Week: South Korean designer J. JS Lee's show

Transitioning from warm and sunny Singapore to freezing London in winter is no joke. Especially when my entire wardrobe consists of summer-friendly frocks with hardly any jackets or knitwear in sight.

As a warm weather lover, I’m no big fan of chunky winter wear but seeing the second South Korean-born designer Jackie Lee’s collection (under her label J. JS Lee) at London Fashion Week had me wishing I lived in cold weather all year long. Well not quite but at least a few month per year so I get to wear some of it ;-)

The beautiful and effortlessly chic pieces - from outerwear to elegant dresses - won me over. The main reason I never liked winter clothes is that heavy, gloomy feel and chunky silhouette which never looked flattering on me. The London-based designer’s mostly A-line coats on the other hand had a certain weightlessness about them. They looked comfy yet sharp and chic at the same time.

From Couture to Read-to-Wear: Malaysian designer Jovian Mandagie for Zalora.sg

My Lebanese genes must have something to do with it but I just love couture!

In fact, there’s nothing that gets my heart pulsing quite as much as slipping into a custom-made couture creation which I have been lucky to have had on a few occasions.

But while couture can be the most sumptuous thing you could ever wear, sadly it almost always comes at a hefty price tag which not many people can afford, especially the young fashionistas.

However someone seems to be doing something about it, namely up-and-coming Malaysian designer Jovian Mandagie.

Love this look from Jovian's 'Femme' collection!

A Singaporean Chinese New Year from Tong Tong

Ever since I’ve experienced my first Chinese New Year in Hong Kong a few years ago, it has firmly become one of my favourite holidays.

How can I not love it when it’s all about being with family, buying colourful –mainly red- new clothes, eating till you can’t breathe, and most importantly getting (or in my case now giving) those Ang Pows (Red Packets)!!!

And while a lot of people’s favourite part of CNY is the food, naturally mine has to be the colourful new clothes, especially Cheongsams.

I don’t think there is anything as elegant and feminine as a well-tailored and fitted cheongsam. But while the traditional ones can be slightly too dressy and restrictive for our modern day lifestyle, other options are available – namely a more modern and smart casual take on the cheongsam from quirky Singapore label Tong Tong.

Love the elegant Tong Tong A-line cheongsam which is perfect for CNY!

Want to see what's in my Clozette?

Yup I'm one of Clozette Ambassadors as seen on the banner ;-)

Less than two years ago, before this blog even existed or I had any presence on social media networks like twitter and facebook – google images was my best friend.

Every time I wanted to check a certain dress I saw on the high street or get inspiration for an outfit I want to put together – I typed in a few words and if I were lucky got a few relevant images among a lot of rubbish not related to fashion.

But digital media has evolved so much since then – or more accurately I finally embraced social media and saw the light – and things have become much easier, more convenient and way more accurate.

No one can deny that fashion is mostly all about visuals.

Pintrest is good for that but better still is Clozette – the fashion networking site where you’ll only find fashion and more fashion.

Clozette gives me the chance to share snaps - like this - of anything I find on my
fashionable quest in Asia and around...

... And if you like the looks I've been putting together, you can see them all
on a special section on my page here

Bonjour Beirut: Nadine Mneimneh - ditching couture for contemporary fashion

Coming back to Beirut, I always set up myself to meet the new generation of Lebanese designers who are following in the footsteps of their predecessors of glamour and couture.

So it doesn’t surprise me when people like Missak HajiAvedikian, Azzi and Osta who have interned at Elie Saab decide to do couture and focus on cocktail and evening wear, what Lebanese designers are increasingly getting known for, not just locally but on an international celebrity and red carpet level.

The surprise is, when I came home this time, I visited Nadine Mneimneh at her atelier, who unlike her co-nationals has decided to take a totally different direction and focus on contemporary everyday wear.

Unlike a lot of Lebanese designers, Nadine has ditched evening couture
for contemporary fashion.

The recent collection uses material like Linen to create comfortably elegant looks.

Bonjour Bangkok: Wila’s quirky and whimsical prints

I have had a love affair with prints for longer than I can remember! So much so that if you open my closet, the majority of the pieces I own and cherish are those with unique prints. I just find it amusing what inspires a designer to develop a certain print and how the outcome relates to the initial concept.

While London is arguably THE capital for quirky prints– whether from established designers like Paul Smith, Alexander McQueen and Matthew Williamson to more recent upcoming labels like Basso and Brooke, Mary Katrantzou and Antoni and Alison – Bangkok on the other hand could as well be Asia’s prints capital.

The first label to ever catch my eye from the Thai capital is ISSUE – a label I absolutely adore for their unusual tribal-inspired prints. But as I visited lately, more and more designers seem to have followed in the footsteps of ISSUE and are coming up with cool designs which may as well look at home in London.

One such label is Wila, whose boutique I stumbled upon last summer while looking around Terminal21, the latest hip fashion destination in the city.

Owls and Alpaca! Cute and original prints are something BKK-based
Wila does to perfection!

TOTON's new looks at Jakarta Fashion Week2012

Jakarta Fashion Week, one of the biggest fashion weeks in Asia took place last week. As much as I wanted to attend, my passport was not ready in time...

One of the main reasons I was so eager to go to Jakarta was to watch the first ever show of the designer I’m so very fond of, Toton Januar (whom I interviewed here before) of TOTON. Upon knowing he was invited to take part in Jakarta Fashion Week’s  Mazda ‘Young and Vibrant Designers’ show, I knew I wanted to be there – as one of his first clients and biggest supporter of course ;-)

Sadly this didn’t happen but nonetheless I wanted to write this small post to show you his latest looks – as part of extension from his first SS13 collection ‘Violent Beauty’ which blew me away earlier this year.

Designer Toton Januar at his Jakarta Fashion Week show last
week! (photos from TOTON's fb page and website)

Loving the new looks Toton has presented in the show! The
fuchsia collar is to die for...

Maison Martin Margiela for H&M: My top 5 items

Truth is, as much as I try to steer away from covering big high street brands and international designer names on his blog there is always one category which still interests me and feel it’s worth covering; that is the H&M Designer collaborations (check out my Versace coverage here and here and Marni coverage here and here).

Reason is, well it looks like it’s only getting better and better and with some (but not all) of the pieces it produced, it is well worth the wait if you are a fan of the collaborating designer but can’t afford the real deal.

This season’s collaboration has to be one of the edgiest so far. As much as I’d love to pretend that Maison Martin Margiela (MMM) is a household name, well it is not. However, it is definitely one which is high on the radar of any fully fledged fashionista (or fashionisto as it proves very popular with men!) for its avant-garde edge and deconstructed cuts which is more likely to work in editorial shoot than on the average everyday pavements.

Personally, I love Maison Martin Margiela! It is fresh, inspirational and creative but I have to admit it would probably be on the list of those coveted labels which I admire in magazines but cannot see myself pulling off.

Surprisingly though, the MMM pieces for H&M do break this rule and I found myself (despite trying to resist it!) coveting some of the items which I would totally see myself in.

My kinda style! Love this look from head to toe...

Love this look but don't think can pull it off so left it off my list...