Digital Fashion Week 2013: Dressing the Screen exhibition

Yes, Digital Fashion Week (DFW) is returning this year. And yes once again I will be hosting it alongside my dear friend and gorgeous host Yvette from Tanjong Bazaar. 

But the thing I’m so excited about in this second edition is the amount of local Singaporean talent it is showcasing as well as its fringe event which combines two of my favourite things: fashion and film.

Prepare yourself as there will be more coverage coming up about DFW closer to the date and some AMAZING SURPRISES you never guessed (wink wink I cannot tell you yet!!!) but this particular post is about the event which is happening with the support of the British Council and starts end of this week.

I am taking about the ‘Dressing the Screen: The Rise of Fashion Film’ exhibition which will showcase works by some of the world’s best fashion designers and film-makers from varying angles and perspectives – all through a series of films put together by respected British curator Katheryn Ferguson.

Max Tan fashion film Crane Wife wins award

You may remember a while back that I wrote about Singapore label Max Tan's releasing a short fashion film to accompany their latest collection.

Well I'm pleased to report that 'Crane Wife' has already won an award.

The Allysa Sing directed short won the originality prize at the Very Short International Film Festival held here in Singapore.


Crane Wife from strangexperiments on Vimeo.

Q&A with Allysa Sing: the director behind MAX TAN’s short fashion film ‘Crane Wife’

I don’t know if I have mentioned this before but as much as I am into fashion, I am into film as well! So it’s only natural that when I see a fashion video with a great narrative and superb direction I get as excited just as I would, seeing Yasmin Le Bon closing the Stephane Rolland couture show in a 50kg dress!

And it is not just any fashion film I’m talking about; this is a Singaporean film, conceived and produced by young talented people and showcasing local favourite Max Tan’s Autumn Winter 2012/13 collection from a different perspective.

Along with her creative team, the director of the short fashion film, Allysa Sing based this video on the Japanese folk fable ‘Crane Wife’ which is a chilling story in itself and kinda related to clothing.

The result is a simple narrative with a powerful mood which translates MAX TAN line’s easy yet sensuous philosophy and feel. I also love the score of the film, whose subtlety reminds me of some of the Asian films I’ve seen and admired over the years.

Crane Wife from strangexperiments on Vimeo.