When I was contacted a while back by the people behind a crowdfunding site for Asian designers, ZAOZAO, I was very excited and happy to hear about it.
Having seen the difficulty (especially financial) emerging designers have in getting their collections produced – let alone marketed and sold - the whole idea of crowdfunding seemed like a perfect solution to test the market and get them started.
Co-founder Ling Cai, who resides between Singapore and Hong Kong, decided to start ZAOZAO alongside friend Vicky Wu to help budding designers but also introduce people around the world to something they are clearly passionate about: unique and interesting fashion.