Digital Fashion Week: Day three, Guo Pei and the pictures!!!

It's been exhausting but we made it. My first ever live presenting gig is finished and my feet haven't touched the ground yet.

I mean that in a literal as well as a metaphorical sense too - the reason I'm only posting the day three round-up now is because I've been sleeping non-stop since Digital Fashion Week finished. Those 14 hours on your feet all day (in heels!) really took a toll!

But I wouldn't have swapped it for the world. Being backstage felt like being in a new era, this was the most relaxed, friendly and comfortable fashion event I have ever attended.

The stars were amazing and happy to give total and constant access not only to myself and my co-host but also to the fans who seemed surprised that the likes of Sophie Sumner, Patricia Field and Andrej Pejic were just casually strolling amongst them.

The Chanel of China, Guo Pei and supermodel Andrej Pejic totally blew everyone away with the final show of Digital Fashion Week (picture courtesy of www.digitalfashionweek.com)

Digital Fashion Week: OwnMuse - EXCLUSIVE Interview with young Singaporean designers Johanna and Shu Juang

I won’t lie. The glamour and the amazing personalities taking part in Digital Fashion Week (DFW) are worth a lot of excitement and one of the reasons I took part of this awesome event.

But as much as I am excited to rub shoulders with, and interview the likes of Andrej Pejic and Sophie Sumner, I also cannot wait to see some young Singaporean designers finally get some great exposure and show their work alongside top designers like Thomas Wee and Guo Pei for the world to see.

One of the carefully-picked emerging labels taking part of DFW is OwnMuse. The designers behind the label, Johanna and Shu Juang started their journey 2 years ago as part of Parco next NEXT incubator program and since then, their work has been evolving non-stop and they stand out for their understanding of their customer and the need to dress well every day while still feeling comfortable and relaxed. their SS13 collection which will be debuting at DFW is a perfect example of that!

OwnMuse is building a reputation as being the to-go-to label for chic,
understated and comfortable everyday clothes.

ERIIN: Bringing Asian fashion to the world?

For those of you, who have been asking about the availability of some of the Singaporean and regional labels, ERIIN.com which is launching on the 12^th (Thursday) might become your regular online shopping destination.

I was told about this website last month when I met Kate and Maisha, the two young Singaporean ladies behind the site who want to introduce the up-and-coming local and Asia Pacific labels to the rest of the world.

Naturally I loved the idea – in many ways it’s kind of the e-commerce ideological sister of this blog. Well, today when the email announcing the launch this week dropped in my inbox the excitement started kicking especially after reading the list of designers and labels which they will be stocking.

Singaporean young designers at PARCO next NEXT Phenomena 2011 Fashion show

When, like me, you’ve just moved to Singapore from over 3000 miles and started blogging about local fashion, nothing can warm your heart and make you feel welcome more than the first invite you receive to attend a fashion show.
Ok, I know this wasn’t the Prada SS2012 show, not even the Singapore Fashion week but to me it was far more significant because it was an opportunity to see the work of young up-and-coming Singaporean designers and get to meet them and lend them some much-needed support.

The event in question was the PARCO next NEXT Phenomena 2011, where 6 promising local designers of the incubator project sponsored by Parco were showing their collections to a small but interesting crowd.