Say hello to IN GOOD COMPANY's first flagship store at ION Orchard!

'One day you're in, the next day you're out' is the famous quote repeated by Heidi Klum on every episode on Project Runway as she gives the hopeful contestants a dose of reality when it comes to the business of fashion.

That same sentence proves especially true in Singapore where over the past few years, so many home-grown labels have come and gone, mainly for not being able to turn their brand into a viable business.

So when two young and talented Singaporean designers come together and build a success story over the span of just two years, they must have been doing something right.

The duo - namely Sven Tan and Kane Tan - who were previously the designers behind the beloved local label AllDressedUp, have decided to continue their journey independently after the later closed down and lunched their brand IN GOOD COMPANY (IGC) which is now one of the most celebrated and successful local labels around.

Last week marked another milestone in their journey: the launch of their first flagship store - at ION Orchard nonetheless. Obviously, I couldn't be happier!!!

Say bonjour to Singapore's top model...

The new lookbook for the latest collection by Singaporean eco-label All Things Green and Beautiful is slowly being revealed.

http://allthingsgreenandbeautiful.com/

Recognise anyone?

I've been promised more of the lookbook will be uploaded soon. So bookmark the site, and massage my ego :) 

Shito shoes: adding colour and character to Singapore’s LBD

Whoever it was that said brown was the new black had obviously never been to Singapore.

Brown isn't the new black here. black is. In fact black was the old black, and will more than likely be pretty much every other future black too.

And in a country where monochrome dresses are a staple of most wardrobes, it becomes more essential for the average person to accessorize well.

For some that means a nice expensive handbag, but for me it means one thing...SHOES!!!

What's better to accessorize an LBD than a pair of bold statement shoes?
This Shito pair is my current favourite!!!

Weekend Want: Max Tan’s geometric genius

I think it is clear by now that I’m not a fan of baggy clothes or monochrome ones. However, I just can’t seem to resist max.tan designs which are all both baggy and monochrome at the same time.

Looking through the latest collection lookbook of one of the most respected Singaporean labels (max.tan was the first Asian-based label to be invited to showcase at Modefabriek in Amsterdam in 2010), I cannot help but swoon over the flawless edgy garments which combine soft geometry and bold cuts to create beautiful shapes and an ethereal feel to every piece.

Although this dress is too floaty, the shoulder and sleeves design
would make it wearable and even flattering!

ERIIN: Bringing Asian fashion to the world?

For those of you, who have been asking about the availability of some of the Singaporean and regional labels, ERIIN.com which is launching on the 12^th (Thursday) might become your regular online shopping destination.

I was told about this website last month when I met Kate and Maisha, the two young Singaporean ladies behind the site who want to introduce the up-and-coming local and Asia Pacific labels to the rest of the world.

Naturally I loved the idea – in many ways it’s kind of the e-commerce ideological sister of this blog. Well, today when the email announcing the launch this week dropped in my inbox the excitement started kicking especially after reading the list of designers and labels which they will be stocking.

Zoolander 2: Rana gets a modeling assignment

I've only been in Singapore a few months and things have happened so fast with this blog. 

I've met lots of interesting, talented and driven people and really been embraced by local designers and labels.

Now the most exciting thing has happened to me...I've been asked to do a photo shoot for local label All Things Green and Beautiful modeling their latest collection!

Move over model of last collection! It's my turn now ;-)

Singapore label Amado Gudek: statement jewellery made with love

When I choose accessories, I hardly ever do delicate. Accessories are meant to stand out and add character to a plain outfit so the more it is a ‘statement’ piece, the better! Big, bold and full of colour is what makes them distinctive.

So it’s no surprise that when I went to Dulcetfig (aka accessories heaven – read about it here) on Haji Lane, the first things to catch my eye were Amado Gudek colourful raisin-made pieces.

What makes Amado Gudek accessories stand out is first and foremost their unusual inspirations which push the boundaries on what makes an interesting piece of jewellery. Case in point is that for the latest collection, the designer behind the label, Elaine Tan, took inspiration from the Anti-Antler – as a slight mockery on how deer are constantly hunted for their antlers whether for Chinese medicinal reasons or just decorative ones.

Statement necklaces Amado Gudek's newest collection 'Anti-Antler'
where each color is named after a famous reindeer. The red one
on the far right is called Rudolph of course :-)!