What I wore: My 10 Digital Fashion Week outfits

I had so many reasons to be super excited to take part of Digital Fashion Week (DFW). As you know I was hosting the interviews with some great established and emerging Singaporean designers and hanging around backstage among some beautiful clothes and models.

But I won’t lie. Getting dolled up every morning with a team of experts and having 10 outfits to change in three days was probably one of the highlights as well. My co-host (Beam Artiste and tanjongbazaar.com blogger Yvette King) and I took our jobs as promoting Singaporean and Asian designers very seriously and spent many days before the event running around planning our outfits mainly from places like Parco next NEXT and the participating designers.

It was tiring but great fun especially that our choices seemed to grab people’s attention - including super model Andrej Pejic who fell in love with a LION EARL digital print dress that Yvette was wearing which prompted the designer Lionel to give him one! Another item which Andrej managed to keep was my TOTON collar which I wore the last day to interview him. Sophie Sumner also made no secret of her love for local label OwnMuse and wore their clothes more than a couple of times during the week.

So if you’ve missed out (or lost count) of my DFW outfits, here’s the list of what I wore on all 3 days and the press conference! Which LOOK did you like most ;-)?

Big thanks goes to my dear friend Aaron Han who was on hand everyday
to snap most of these photos :-)

My 5 Highlights from the 1st Digital Fashion Week, Singapore

It’s been a week since Digital Fashion Week has ended in Singapore but at least for me, it’ll be a while before I totally digest it and the fact that I was in the middle of it all, talking to awesome designers and models.

All in all, it’s been a great experience; you have to start somewhere right? So even for someone who never hosted anything let alone LIVE for the world to see - yes I do look at those videos and critique myself – I was kinda proud that I managed to do it and most of all, have fun while at it. Yup now I’m convinced more than ever not to take myself too seriously when it comes to fashion ;-)

There have been some amazing moments, too many to count and some of which I’ve documented in the previous posts here, here and here, but I have picked those 5 highlights which I will forever remember and look back at as an unforgettable experience which I was so lucky to have had.

But the biggest question is, would I do it again?

Between the nervous moments, I've had a blast especially with my co-host Yvette King,
seen here with Andrej Pejic backstage as he teaches us how to pose 'couture-style'!
Needless to say I have a lot more to learn... smiling and pouting at the same time is not a
good look ;-) (Photo by Zhi Wei)

Digital Fashion Week: Day three, Guo Pei and the pictures!!!

It's been exhausting but we made it. My first ever live presenting gig is finished and my feet haven't touched the ground yet.

I mean that in a literal as well as a metaphorical sense too - the reason I'm only posting the day three round-up now is because I've been sleeping non-stop since Digital Fashion Week finished. Those 14 hours on your feet all day (in heels!) really took a toll!

But I wouldn't have swapped it for the world. Being backstage felt like being in a new era, this was the most relaxed, friendly and comfortable fashion event I have ever attended.

The stars were amazing and happy to give total and constant access not only to myself and my co-host but also to the fans who seemed surprised that the likes of Sophie Sumner, Patricia Field and Andrej Pejic were just casually strolling amongst them.

The Chanel of China, Guo Pei and supermodel Andrej Pejic totally blew everyone away with the final show of Digital Fashion Week (picture courtesy of www.digitalfashionweek.com)

Digital Fashion Week: Guo Pei show and Day two highlights

Wow. It's been non-stop since we started on Saturday (well Friday if you count rehearsals etc) but what a ride Digital Fashion Week has been.

I don't have time to blog in detail at the moment, but I promise you once this is over you will get a full rundown on what went down, on what Sophie and Andrej are like and on what they loved/hated.

Oh you'll also get to find out exactly what I wore. Suffice to say I have still been flying the flag for Singapore and Asia in the clothes I've been rocking. 

As for day three. You HAVE to see Guo Pei's show at 7pm this evening on www.digitalfashionweek.com AND you have to stay online to watch me interview the one, the only Andrej Pejic in a Google+ Hangout at 9pm. Do. Not. Miss!

As for my highlights of day two? 

Sophie Sumner and me go Asian style as we have some fun backstage at Digital Fashion Week

Digital Fashion Week: Day two line-up and day one highlights

What a whirlwind. Day one of Digital Fashion Week is over, my live presenting debut is ancient history and we're into day two.

Arriving at the venue early just made me more and more nervous. Watching as the red carpet got laid out (soon to be soaked by a tropical thunderstorm from hell) made me double nervous and then watching the TV cameras roaming around sent me into near panic mode.

But the awesome Yvette King (who is presenting live backstage coverage) helped calm my nerves, as did the whole crew producing the Google+ hangouts and to be honest, once it got under way and I could get down to talking to the guests, the nerves just melted away.

And what a day. It was an honour to talk to the likes of Thomas Wee (who revealed he is taking in Digital Fashion Week but doesn't have a website), JR Chan from -J-A-S-O-N- (who revealed an interesting story behind the name of the label in our chat) and the lovely Pauline Lim from Pauline.Ning (who also revealed why her label has a different name to hers)

So the scorecard from the first day of an amazing event goes a little something like this...

The beautiful Andrej Pejic takes the 'Blue Steel' challenge backstage at DFW. Photo borrowed from the super talented Lenne Chai of Aetienne http://aetienne.net/

Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way 

Digital Fashion Week: Pictures from the press conference

Digital Fashion Week kicked off in earnest yesterday, with the arrival of the celebrity guests and the press conference officially announcing the event.

Yes – I was gathered in the same room as SATC stylist Patricia Field, ANTM winner Sophie Sumner and Andrej Pejic and watched in awe as my beautiful co-host Yvette King introduced DFW to the media and other Singapore bloggers.

I stood toe to toe with the husband of the genius that is Guo Pei(she'll be arriving at a later date) and I was able to give Eugene Lin my gratitude for his heartfelt and passionate views on the Singapore fashion scene.

An incredible talent line-up for Digital Fashion Week - and me in the corner :-)
On the sofa: Yvette King, Andrej Pejic, Patricia Field, Sophie Sumner, Guo Pei's husband
Jack representing her.
Back row: JR Chan (J-A-S-O-N), Johanna and Juang (Ownmuse), Tze Goh, Eugene Lin,
Pauline Lim (Paulne.Ning) and me :-)

And most importantly, I was able to get some photos. Having already read my Q&As, I know that’s what you want to see - pictures of beautiful people and me being a star-struck teenager.

Digital Fashion Week: OwnMuse - EXCLUSIVE Interview with young Singaporean designers Johanna and Shu Juang

I won’t lie. The glamour and the amazing personalities taking part in Digital Fashion Week (DFW) are worth a lot of excitement and one of the reasons I took part of this awesome event.

But as much as I am excited to rub shoulders with, and interview the likes of Andrej Pejic and Sophie Sumner, I also cannot wait to see some young Singaporean designers finally get some great exposure and show their work alongside top designers like Thomas Wee and Guo Pei for the world to see.

One of the carefully-picked emerging labels taking part of DFW is OwnMuse. The designers behind the label, Johanna and Shu Juang started their journey 2 years ago as part of Parco next NEXT incubator program and since then, their work has been evolving non-stop and they stand out for their understanding of their customer and the need to dress well every day while still feeling comfortable and relaxed. their SS13 collection which will be debuting at DFW is a perfect example of that!

OwnMuse is building a reputation as being the to-go-to label for chic,
understated and comfortable everyday clothes.

Digital Fashion Week: Sophie Sumner - EXCLUSIVE interview with the America's Next Top Model winner

To be honest, I’m not the biggest fan of models. 

I know it’s highly judgemental on my part and almost sacrilege from someone who is deeply embedded into fashion, but from my experience I get the impression they take life a little too seriously.

Don't get me wrong. I know it’s a damn hard job, and they have my utmost respect for the job they do, but on the few occasions I've been lucky enough to be behind the scenes (for example backstage at Audi Fashion Festival) I only needed one hand to count the number of smiles on show, even hours before a show.

But not all models are created equal. So when I learned that America’s Next Top Model’s winner Sophie Sumner was going to be at Digital Fashion Week (walking for Singaporean designers Thomas Wee and Ownmuse), I knew it would be a different story. Having followed her journey on Top Model and seen her (very dry and British) sense of humour and larger than life personality, I know the perma-pout will be replaced with laughter and smiles in Singapore.

Sophie is no ordinary 'boring' blonde!! want proof? read on her cheeky answers below ;-)

Digital Fashion Week: Q&A with DFW project director Charina

We all now know that top models, fashion royalty and top designers are coming to Singapore later this month for the first ever Digital Fashion Week, but what was the inspiration behind the event.

An event with the likes of Andrej Pejic, Sophie Sumner, SATC stylist Pat Field, top Chinese designer Guo Pei as well as great Singaporean designers can't have been easy to put together.

To find out I sat down for a Q&A with an exhausted but happy project director Charina Widjaja who helped explain DFW in more detail and even had time to announce another exciting partnership and promise more surprises on the runway!

The masterminds behind DFW: Project Director Charina Widjaja, and
Creative Director Keyis Ng.