Why I'm proud to be a B.A.D. girl

I have a confession to make. I'm a B.A.D. girl!

But it’s nothing to be ashamed of, and the reason I'm leaving the country for a couple of weeks has nothing to do with being kicked out. In fact, it's something I'm rather pleased about.

Because being a B.A.D. girl means I'm Backing Asian Designers. It's a new initiative to raise awareness of emerging local talents in the region and encouraging people to go out and shop local. 

B.A.D has been launched by Singapore-based website Shopthemag.com, the luxury e-commerce site bringing you the crème de la crème of Asian designers. From Thailand to Vietnam, India, Hong Kong, Indonesia and of course Singapore - the breadth of coverage is pretty impressive.

Among the Asian labels on shopthemag.com is the awesome Thai label
Second Issue (remember it here?) from which this gorgeous dress is.

Q&A with Chula: Vietnam's fresh and fun take on silk dresses

Even in the most isolated countries in the world, it’s quite rare these days to find a contemporary fashion label (regardless how big or small) which is not influenced by seasonal trend.

The result is, people everywhere end up dressing the same. Naturally some do it stylishly and some don’t.

I’ve always had great respect for those who defied the trend and went on to establish their own identity and style, not inspired by anything or anyone else. They start from scratch and keep that distinctive appeal about them which is best described as raw and artistic.

Hanoi-based label Chula is one of those fashion brands which developed their own look and products (mainly dresses and coats) based on nothing but the love for expressing fresh ideas and style. The result is not as understated as many would like, but rather unique and bold.

Love this dress with the pagoda illustration from 'Japan' collection.
Looks like a piece of Asian art... but a wearable one :-)