Thursday, 12 April 2012

AUDI STAR CREATION 2012: Q&A with the fourth finalist Kim Soo-Jeong from South Korea

The second Korean finalist of Audi Start Creation (I’m running them in alphabetical order by the way!) is Kim Soo-Jeong. The 24-year old’s collection ‘The Coexistence of Embossed Carving and Intaglio’ uses fabric in an unusual way to create carving effect on the garments. Scroll down to read more about the young designer’s work and ambitions.

2nd South Korean finalist of Star Creation, Kim Soo-Jeong

Name of designer: Kim Soo-Jeong (South Korea)
Age:  24
Name of Collection: The Coexistence of Embossed Carving and Intaglio

  1. What made you participate in the Audi Star Creation? How did you hear about it?
When I heard about Audi Star Creation from one of my Professor Jin Sung Mo last year, I thought that this was a golden opportunity to start as a designer and be known in the fashion world. He taught me Foundational Design and helped me a lot in finding my direction in fashion. I feel very excited about the idea that I could be featured in a fashion show all the way in Singapore! This was an opportunity I did not want to miss. 

Tuesday, 10 April 2012

AUDI STAR CREATION 2012: Q&A with the third finalist Kim Mina from Korea

South Korea had the most number of finalists (4 out of 12) in the Audi Star Creation competition this year and for the following 2 weeks, I’ll be running the Q&As with each of them every Tuesday and Thursday.

Today I start with Kim Mina, 24, whose collection ‘Piece to Place’ shows some interesting  cuts and colour combinations and is inspired by Korean Architecture. Here’s what she had to say about her work and the competition.


Kim Mina's collection 'Piece to Place'

Name of designer: Kim Mina (South Korea)
Age:  24
Name of Collection: Piece to Place

  1. What made you participate in the Audi Star Creation? How did you hear about it?
I found out about the competition late last year when I heard my friends talking about it. I decided to find out more on the website, where I saw the collections of the previous finalists. I felt a strong urge to participate and decided to go ahead with it. As Audi Star Creation is a major fashion design competition in Asia, participants always bring a variety of fresh creations to the table, and a lot of support is given to the finalists. It is a dream competition that any budding designer will want to join.


Kim Mina from South Korea is one of the 4 South Korean
finalists of this year's Audi Star Creation.

Sunday, 8 April 2012

The Society of Black Sheep: Bringing a real edge to Singapore's fashion scene

I love edgy fashion. In fact I admire people who wear it so confidently and pull it off so easily. Maybe you don’t see so much in Singapore but if there was anyone to dare, they wouldn’t find a better place to get those cutting edge pieces than The Society of Black Sheep boutique in MBS.

It is the last place you'd expect to find edgy fashion. The kind of boutique that wouldn't look out of place in Notting Hill or Greenwich Village and here it is, next door to the Gucci and Prada superstores in The Shoppes at MBS.

While I am really not edgy by nature, I’m rather adventurous in my sense of style and always up for experimenting and trying different styles on. Boring is definitely not an option here!


Friday, 6 April 2012

Weekend Want: Edgy and colouful platforms from Malaysian label Chic Yamada

Over a lunch conversation last week, I realized that for the past 5 months I have been on a shoe diet! Yup, as shoeholic as I am, I have successfully managed to avoid adding a single pair of shoes to my collection!

Although I always see cool stuff here and there, I have decided that unless it is something different from anything I have, cooler or bolder I’m not buying it.

With my avant-garde heelless Marc Jacobs, blinding neon yellow platforms and edgy (and practically un-wearable) McQueens, I doubted I would find a pair which is any bolder – that is until I stumbled over these Moccasin platforms from Malaysian-based label Chic Yamada. Foot candy at its best!

These Yamada platforms would fit perfectly in my eclectic shoe collection!

Can't decide which colour combination is best...

Thursday, 5 April 2012

AUDI STAR CREATION 2012: Q&A with the second finalist Jaslin Ong from Singapore


Time for the second Q&A with one of the Audi Star Creation finalists! If you’re not sure what this is, read my previous post about the competition and about the Q&As which I’ll be posting with each of the 12 finalists every Tuesday and Thursday. I promise you, there’s a lot of talent to see here!!!

Jaslin Ong from Singapore

Name of designer: Jaslin Ong (Singapore)
Age: 21
Name of Collection: Devastate(d)

  1. What made you participate in the Audi Star Creation? How did you hear about it?
I heard about Audi Star Creation when Textile and Fashion Federation representatives came to give a talk about it in campus last year. I took part because it feels fresh and interesting, and I feel I have a shot at winning it. And of course, the attractive prizes and experience if I stand a chance to win!