Blueprint Singapore: 7 emerging labels to lust after

And so it’s over in flash. Singapore’s biggest week of fashion was over far too soon.

And despite the AFF shows stealing the spotlight last week, there was one event which I was very keen on attending: The Blueprint tradeshow.

Unlike the emporium, the tradeshow is not a place to shop but it’s a closed exhibition for labels and buyers to interact; and for emerging designers to bag some regional or international stockists which would help their labels grow.

As a member of the media (who got selected invites), I was present on Thursday and Friday and it was one of the most interesting events I’ve been to in Singapore so far. I got to discover and spot some amazing Asian and emerging labels which have all what it takes to be the next big thing.

New Indonesian label TOTON simply blew me away at Blueprint...
From clothes to accessories and shoes, every piece looked stunning!

Audi Fashion Festival: Singapore designers dress and impress

 Apart from the Parco next NEXT designers’ show, (yup the one I was in!), Singaporean designers had a fair share of spotlight this year at Audi Fashion Festival.

Of course I would have loved to see more of the local labels represented but the turnout and the vibe was good start – and hopefully a platform for what is an incredibly strong bunch of labels this year.

The main show I went to was Singapore designers showcase which featured 3 labels: Saturday, Depression and a.w.o.l. – I also made it to see alldressedup’s show after label owners Lionel Leo and Tina Tan-Leo kindly invited me.

alldressedup provided one of the highlights of the show with their elegant,
wearable but slightly edgy collection

Living a Model Life: Backstage at the Audi Fashion Festival in Singapore

Ever since the guys at hip Singapore street-wear label MASH UP asked me to walk the runway at their Audi Fashion Festival show I had been anticipating this moment. May 19 was a big day!

This was probably going to be the most exciting thing I’d done in my life. I mean, seriously, how many chances do ordinary people get to walk a real life catwalk, in front of well over 1,000 people?

So you can imagine just how crestfallen I was when Thursday came around. My eye went red, and basically closed. I was stood in the street, helpless, waiting for my husband to come and pick me up.

Can you spot my red eye?? Practicing the pose I never gave...

Max Tan fashion film Crane Wife wins award

You may remember a while back that I wrote about Singapore label Max Tan's releasing a short fashion film to accompany their latest collection.

Well I'm pleased to report that 'Crane Wife' has already won an award.

The Allysa Sing directed short won the originality prize at the Very Short International Film Festival held here in Singapore.


Crane Wife from strangexperiments on Vimeo.

Mash-Up on the catwalk at Audi Fashion Festival (Video)

If you read my Facebook page (and if you don't shame on you, here is the link now go and like) then you'll know today was a very special day for me.

Never in my wildest dreams would I consider myself model material, so when new Singapore label Mash-Up asked if I would walk the runway for their show at Audi Fashion Festival I was totally speechless.

Was I a good catwalk model? Probably not, but I couldn't help smiling.