If you ask anyone the words you’re least likely to hear when discussing fashion in Beirut – ‘raw’ or ‘urban’ will be top of the list.
For such a gritty environment (and Beirut often defines the concept of raw) there is an almost escapist obsession with being refined and polished. Quite often to an extreme.
Even away from the fashion scene you’ll find architecture that involves plastering new facades over historical buildings and the famous Lebanese look (never leave the house without makeup, bling or a blow dry, what surgery can I do this year...)
Yep, Lebanese people are known for their seeking of what they see as aesthetic perfection. And its no wonder Kim Kardashian is such a hit over there.
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Raw, ethnic and intruiging... Malaika's work is not your average
style of jewellery, especially not in Lebanon! |
You can multiply that by 1 million when it comes to fashion - just look at the breakout labels that come from Beirut. Nothing but glamour in the form of Elie Saab, Zuhaair Murad and Basil Soda.
So when I stumbled upon Malaika Najem’s work, the epitomy of raw and unfinished, I was more than a little surprised.
Malaika is a jewellery designer whose work is all about the core rather than the perfectly polished exterior. she definitely is a breath of fresh air in a country stifled by a narrow fashion perspective.
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The beautiful and charming Malaika, bringing some depth to the overly
polished fashion scene in Beirut. |