Patricia Field, Andrej Pejic and Guo Pei headline Digital Fashion Week in Singapore

Those of you who follow me on Facebook or Twitter will already know this (if you don’t follow me then why not!!), but I am extremely excited to have been asked to be a co-host on the world’s first Digital Fashion Week (DFW).

DFW is an amazing new Singapore-based project that is a “shoppable live streaming fashion week”.

It’s basically an entire fashion week streamed online in partnership with YouTube, with no front row, none of the nonsense and posturing that comes with fashion shows AND the ability to be able to buy the clothes as you watch.

I will be doing live one-on-one interviews on Google+ after every show, so you will probably get sick of the sight of me soon :-). But WAY more exciting than that is the superstar line-up that will be in town later in three weeks time.

It’s been a big secret and it’s been so so tough keeping it under wraps but I can finally tell you that the stars of DFW will be none other than supermodel Andrej Pejic , Legendary Fashion Icon Patricia Field and China’s top designer Guo Pei in addition to America’s Next Top Model latest winner Sophie Sumner.

Andrej Pejic will be walking for DFW designers in Singapore! So exciting!!!

The queen of styling herself Patricia Field will be in town as well! Let the
SATC fever begin ;-)

Event of the week: Hansel's 85 per cent off sale

I'll keep this short and to the point. Hansel - one of Singapore's finest and best known labels - is having a sale of samples and seconds and are offering discounts of up to 85 per cent.

If you are in any way interested in shopping then you should be there. The sale takes place at Isetan Scotts from October 5 to 11. 

People who read my blog know I don't write about every sale that's going on in Singapore, in fact I rarely write about one off sales. So for me to talk about it I must be really excited. 

A S$279 Hansel dress for S$79...where do I sign up?

MYthology: THE hot new player on the Singapore fashion scene

When I first moved to Singapore, one of my dreams was to open a boutique in a cool shophouse, somewhere trendy and chic where people can shop unique for pieces and also get to discover some designers they never knew before.

I’m not that good at business so I stuck to day-dreaming and blogging about all the amazing finds I chance upon. Thankfully though, someone with the same passion but better business sense also had the same vision.

Step forward Apsara Oswal, the founder of the newly-opened Club Street boutique MYthology.

Apart from an instantly recognizable mop of curly hair, it seems we both have a lot in common. Both of us are passionate about promoting Asian talent, we’re both stylists, we both veer away from the monochrome Singapore look and we both want to play our part in jazzing up the dress sense of the little red dot.

To get to know MYthology better, you have to learn a bit about Apsara as the boutique is a mere reflection of her love for everything unique and chic.

MYthology is setting the bar high in terms of stunning decor and equally beautiful fashion!

The gorgeous Apsara Oswal, MYthology's founder, whose vision has finally
come to life today.

ZAOZAO: The crowdfunded future of fashion in Asia?

When I was contacted a while back by the people behind a crowdfunding site for Asian designers, ZAOZAO, I was very excited and happy to hear about it.

Having seen the difficulty (especially financial) emerging designers have in getting their collections produced – let alone marketed and sold - the whole idea of crowdfunding seemed like a perfect solution to test the market and get them started.

Co-founder Ling Cai, who resides between Singapore and Hong Kong, decided to start ZAOZAO alongside friend Vicky Wu to help budding designers but also introduce people around the world to something they are clearly passionate about: unique and interesting fashion.

Zardoze: Dress to impress for those Singapore F1 parties

Finally the F1 weekend is in town!

And while hubby will be swooning over those ‘gorgeous cars' and revelling in high octane action and big boys toys, the whole weekend for me will be about the glitz which accompanies the most glamorous sport in the world.

There’s no denial that this is the ultimate party weekend in Singapore, and parties to me mean one thing – dressing up!

So whether you're swanning around at the Fashion TV party, sashaying at the Ferrari Red Party or heading to the super exclusive Amber Lounge, there is sure to be more than one outfit making an appearance. But what do you do if you look in your wardrobe and look in horror at the bare space staring back at you.

Who could help you out in such a 'nothing to wear' crisis at the start of the most glamorous weekend in Singapore?

Ready for the F1 parties? With this Zardoze jumpsuit, I would :-)