Digital Fashion Week: Q&A with DFW project director Charina

We all now know that top models, fashion royalty and top designers are coming to Singapore later this month for the first ever Digital Fashion Week, but what was the inspiration behind the event.

An event with the likes of Andrej Pejic, Sophie Sumner, SATC stylist Pat Field, top Chinese designer Guo Pei as well as great Singaporean designers can't have been easy to put together.

To find out I sat down for a Q&A with an exhausted but happy project director Charina Widjaja who helped explain DFW in more detail and even had time to announce another exciting partnership and promise more surprises on the runway!

The masterminds behind DFW: Project Director Charina Widjaja, and
Creative Director Keyis Ng. 

Bonjour Bangkok: Lynn Around keep it quirky and mainstream

Perhaps a great thing about Thai labels is that not only the small and independent ones that pride themselves on being funky and quirky.

  

Maybe it's something to do with the Thai attitude to dressing up, but it’s really refreshing to see the eccentricity not being designed out by committee when a brand becomes more mainstream. They're still waving goodbye to dull and pushing the boundaries with risky style statements.

One label which despite its size (It has around 10 outlets in Bangkok) is doing just that: Lynn Around.

I first saw their outlet at the never disappointing Thai fashion cathedral Terminal 21, where the vibrant colours and eye-catching looks pulled me in to inquire about the label (and ahem… shop).

Even in a somehow more 'mainstream' Thai label like Lynn Around, you can still find
some quirky stuff like these adorable pony hair loafers. Bangkok rocks!

The colours and variety of styles at their Terminal21 branch is so inviting.

Patricia Field, Andrej Pejic and Guo Pei headline Digital Fashion Week in Singapore

Those of you who follow me on Facebook or Twitter will already know this (if you don’t follow me then why not!!), but I am extremely excited to have been asked to be a co-host on the world’s first Digital Fashion Week (DFW).

DFW is an amazing new Singapore-based project that is a “shoppable live streaming fashion week”.

It’s basically an entire fashion week streamed online in partnership with YouTube, with no front row, none of the nonsense and posturing that comes with fashion shows AND the ability to be able to buy the clothes as you watch.

I will be doing live one-on-one interviews on Google+ after every show, so you will probably get sick of the sight of me soon :-). But WAY more exciting than that is the superstar line-up that will be in town later in three weeks time.

It’s been a big secret and it’s been so so tough keeping it under wraps but I can finally tell you that the stars of DFW will be none other than supermodel Andrej Pejic , Legendary Fashion Icon Patricia Field and China’s top designer Guo Pei in addition to America’s Next Top Model latest winner Sophie Sumner.

Andrej Pejic will be walking for DFW designers in Singapore! So exciting!!!

The queen of styling herself Patricia Field will be in town as well! Let the
SATC fever begin ;-)

Event of the week: Hansel's 85 per cent off sale

I'll keep this short and to the point. Hansel - one of Singapore's finest and best known labels - is having a sale of samples and seconds and are offering discounts of up to 85 per cent.

If you are in any way interested in shopping then you should be there. The sale takes place at Isetan Scotts from October 5 to 11. 

People who read my blog know I don't write about every sale that's going on in Singapore, in fact I rarely write about one off sales. So for me to talk about it I must be really excited. 

A S$279 Hansel dress for S$79...where do I sign up?

MYthology: THE hot new player on the Singapore fashion scene

When I first moved to Singapore, one of my dreams was to open a boutique in a cool shophouse, somewhere trendy and chic where people can shop unique for pieces and also get to discover some designers they never knew before.

I’m not that good at business so I stuck to day-dreaming and blogging about all the amazing finds I chance upon. Thankfully though, someone with the same passion but better business sense also had the same vision.

Step forward Apsara Oswal, the founder of the newly-opened Club Street boutique MYthology.

Apart from an instantly recognizable mop of curly hair, it seems we both have a lot in common. Both of us are passionate about promoting Asian talent, we’re both stylists, we both veer away from the monochrome Singapore look and we both want to play our part in jazzing up the dress sense of the little red dot.

To get to know MYthology better, you have to learn a bit about Apsara as the boutique is a mere reflection of her love for everything unique and chic.

MYthology is setting the bar high in terms of stunning decor and equally beautiful fashion!

The gorgeous Apsara Oswal, MYthology's founder, whose vision has finally
come to life today.