Digital Fashion Week: OwnMuse - EXCLUSIVE Interview with young Singaporean designers Johanna and Shu Juang

I won’t lie. The glamour and the amazing personalities taking part in Digital Fashion Week (DFW) are worth a lot of excitement and one of the reasons I took part of this awesome event.

But as much as I am excited to rub shoulders with, and interview the likes of Andrej Pejic and Sophie Sumner, I also cannot wait to see some young Singaporean designers finally get some great exposure and show their work alongside top designers like Thomas Wee and Guo Pei for the world to see.

One of the carefully-picked emerging labels taking part of DFW is OwnMuse. The designers behind the label, Johanna and Shu Juang started their journey 2 years ago as part of Parco next NEXT incubator program and since then, their work has been evolving non-stop and they stand out for their understanding of their customer and the need to dress well every day while still feeling comfortable and relaxed. their SS13 collection which will be debuting at DFW is a perfect example of that!

OwnMuse is building a reputation as being the to-go-to label for chic,
understated and comfortable everyday clothes.

Digital Fashion Week: Patricia Field - EXCLUSIVE interview with the legendary SATC stylist

When people ask me ‘Are you a Sex and the City fan?’, I roll my eyes at them!

I mean come on… is this even a question when one glance at my exploding technicolor wardrobe and 100+pairs of shoes says it all?? How could a girl with so many eclectic outfits, an obsession with sky high heels - and a mop of curly hair a la Carrie Bradshaw - not be a SATC fan? Fanatic more likely!

But although Carrie Bradshaw and myself share a few obsessions (not with Mr. Big though!), the main reason I love watching SATC again and again is the fashion and this means one thing: stylist extraordinaire Patricia Field!

Legendary in the way she mixes and matches the unexpected and for creating seemingly effortless yet iconic looks, Patricia’s styling is something any aspiring stylist like myself would love to achieve. In many ways, she is one of the reasons I got into styling and had the confidence to wear whatever I want regardless of what others thought of it.

Patricia Field is responsible for so many iconic looks in film and TV which are still talked about...

Digital Fashion Week: Sophie Sumner - EXCLUSIVE interview with the America's Next Top Model winner

To be honest, I’m not the biggest fan of models. 

I know it’s highly judgemental on my part and almost sacrilege from someone who is deeply embedded into fashion, but from my experience I get the impression they take life a little too seriously.

Don't get me wrong. I know it’s a damn hard job, and they have my utmost respect for the job they do, but on the few occasions I've been lucky enough to be behind the scenes (for example backstage at Audi Fashion Festival) I only needed one hand to count the number of smiles on show, even hours before a show.

But not all models are created equal. So when I learned that America’s Next Top Model’s winner Sophie Sumner was going to be at Digital Fashion Week (walking for Singaporean designers Thomas Wee and Ownmuse), I knew it would be a different story. Having followed her journey on Top Model and seen her (very dry and British) sense of humour and larger than life personality, I know the perma-pout will be replaced with laughter and smiles in Singapore.

Sophie is no ordinary 'boring' blonde!! want proof? read on her cheeky answers below ;-)

iCute Bugis: For the pet loving fashionista

I have a confession. I’ve never been an animal person!

Not that I hate pets but growing up in a war, all the cats and dogs I saw were stray and disease-ridden. 

Also living with an extended family in a cosy urban apartment it was not an option to keep a pet – bar for a pair of Canary birds and a parrot at one point. Believe it or not, I don’t even recall encountering  any cute puppy or cat until I started going to college.

On the other hand, I have so many friends who are obsessed with cute pets and their facebook pages are dominated by kittens and puppies’ photos which they feel the need to share on a daily basis.

If you’re anything like my friends, or you’re looking for a gift for someone like that, I have recently found the place for you. Yes, that's right, for one post only Bonjour Singpore is talking about real life animal prints!

Cats, dogs or teddy bears? Hard to tell which is cutest!

Digital Fashion Week: Q&A with DFW project director Charina

We all now know that top models, fashion royalty and top designers are coming to Singapore later this month for the first ever Digital Fashion Week, but what was the inspiration behind the event.

An event with the likes of Andrej Pejic, Sophie Sumner, SATC stylist Pat Field, top Chinese designer Guo Pei as well as great Singaporean designers can't have been easy to put together.

To find out I sat down for a Q&A with an exhausted but happy project director Charina Widjaja who helped explain DFW in more detail and even had time to announce another exciting partnership and promise more surprises on the runway!

The masterminds behind DFW: Project Director Charina Widjaja, and
Creative Director Keyis Ng.