Digital Fashion Week: Pictures from the press conference

Digital Fashion Week kicked off in earnest yesterday, with the arrival of the celebrity guests and the press conference officially announcing the event.

Yes – I was gathered in the same room as SATC stylist Patricia Field, ANTM winner Sophie Sumner and Andrej Pejic and watched in awe as my beautiful co-host Yvette King introduced DFW to the media and other Singapore bloggers.

I stood toe to toe with the husband of the genius that is Guo Pei(she'll be arriving at a later date) and I was able to give Eugene Lin my gratitude for his heartfelt and passionate views on the Singapore fashion scene.

An incredible talent line-up for Digital Fashion Week - and me in the corner :-)
On the sofa: Yvette King, Andrej Pejic, Patricia Field, Sophie Sumner, Guo Pei's husband
Jack representing her.
Back row: JR Chan (J-A-S-O-N), Johanna and Juang (Ownmuse), Tze Goh, Eugene Lin,
Pauline Lim (Paulne.Ning) and me :-)

And most importantly, I was able to get some photos. Having already read my Q&As, I know that’s what you want to see - pictures of beautiful people and me being a star-struck teenager.

Digital Fashion Week: Guo Pei Q&A on her exquisite designs coveted by Lady Gaga

It I were to describe Guo Pei’s creations, couture or haute couture wouldn't begin to describe it. There probably aren't enough words in the dictionary to suitably describe her outrageous creations. 

Anyone who says fashion can't be art has clearly never laid eyes on anything from China's top designer whose pieces all look like they stepped out of the most over the top gallery and museum in history.

Taking Chinese history and its rich culture as her inspiration, Guo Pei makes no compromise when it comes to creating and crafting exquisite gowns which sometimes take years to complete. 

It is feast to the eyes, inspiring as nothing I’ve ever seen before and way more avant-garde than anything Lady Gaga has managed to wear - Perhaps that is why the mother monster herself is so keen on getting her hands on one of her creations!

The Chinese designer is coming to Singapore for Digital Fashion Week (DFW) and her show is going to be the highlight and closing show of the event is not to miss for sure. There aren't many times you get a chance to see something so spectacular and exquisite especially after the late Alexander McQueen passed away and John Galliano stopped designing.

Want to daydream about fashion? Guo Pei makes some of the most
exquisite gowns I've seen...

Digital Fashion Week: Singapore's Tze Goh talks minimalism

OK i'll be honest here! when I first got back the answers from my Q&A from Singaporean designer Tze Goh, I was a bit surprised. 

Before sending him my questions, I had done my research and seen a couple of interviews which he'd given, all of which were honest and straight-forward. So I knew I was dealing with a non-conformist designer.

I guess I was expecting a bit more volume, but he was probably short of time and preparing for his Digital Fashion Week show on October 21. His short, yet interesting and to the point answers actually reveal a lot more than at first glance.

I'm not complaining, but I'm just hoping when I interview this Central Saint Martin’s graduate LIVE on Google+ Hangout on the day of the show, he'll be in the mood to talk a little more, or it could be a challenge ;-)

For those who are asking 'who is Tze Goh?', let me tell you this Singaporean-born, London-based designer is as striking and minimal in his designs as his words. Geometric clean cuts and beautiful 3D silhouettes, you can instantly detect the influence of architecture in his work and the subtle details which are essential to form the construction of the garment rather than add embellishment as an afterthought. In architectural terms I see it more like Le Corbusier's Villa Savoy of the future, rather than Gaudi's La Sagrada Familia.

Perfect minimalisn, Tze Goh's collection is breathtaking in its innovative cuts and clean lines

Digital Fashion Week: EXCLUSIVE Eugene Lin interview

When you take interesting and original prints and mix them with well thought of details and top it off with immaculate tailoring, you get a recipe for some serious fashion to look out for!

Eugene Lin does just that. Impeccably-cut clothes which look modern, chic with an edgy twist and would fit into any style-conscious woman’s wardrobe.

The Singaporean-born, London-based Central Saint Martins graduate has already started making waves in the fashion world and it’s no surprise when his work set very high standards for emerging designers. And perhaps what’s even more interesting is his honesty and outspoken attitude in a world where diplomatic and politically-correct statements are the general rule.

I am very excited to be meeting and interviewing Eugene after his first ever show in Singapore during Digital Fashion Week (DFW), especially after this explosive and honest Q&A with a man not afraid to speak his mind. 

In by far and away the most controversial interview of the DFW series, the London based Lin lets rip on exactly what is wrong with the Singapore fashion scene, celebrity designers and the problems with Singapore's attempts to support local labels.

Eugene Lin will show his latest SS12 collection 'The Judgement of Paris' at DFW!
Certainly not to miss!!!

Digital Fashion Week: OwnMuse - EXCLUSIVE Interview with young Singaporean designers Johanna and Shu Juang

I won’t lie. The glamour and the amazing personalities taking part in Digital Fashion Week (DFW) are worth a lot of excitement and one of the reasons I took part of this awesome event.

But as much as I am excited to rub shoulders with, and interview the likes of Andrej Pejic and Sophie Sumner, I also cannot wait to see some young Singaporean designers finally get some great exposure and show their work alongside top designers like Thomas Wee and Guo Pei for the world to see.

One of the carefully-picked emerging labels taking part of DFW is OwnMuse. The designers behind the label, Johanna and Shu Juang started their journey 2 years ago as part of Parco next NEXT incubator program and since then, their work has been evolving non-stop and they stand out for their understanding of their customer and the need to dress well every day while still feeling comfortable and relaxed. their SS13 collection which will be debuting at DFW is a perfect example of that!

OwnMuse is building a reputation as being the to-go-to label for chic,
understated and comfortable everyday clothes.