Monday, 29 October 2012

My 5 Highlights from the 1st Digital Fashion Week, Singapore

It’s been a week since Digital Fashion Week has ended in Singapore but at least for me, it’ll be a while before I totally digest it and the fact that I was in the middle of it all, talking to awesome designers and models.

All in all, it’s been a great experience; you have to start somewhere right? So even for someone who never hosted anything let alone LIVE for the world to see - yes I do look at those videos and critique myself – I was kinda proud that I managed to do it and most of all, have fun while at it. Yup now I’m convinced more than ever not to take myself too seriously when it comes to fashion ;-)

There have been some amazing moments, too many to count and some of which I’ve documented in the previous posts here, here and here, but I have picked those 5 highlights which I will forever remember and look back at as an unforgettable experience which I was so lucky to have had.

But the biggest question is, would I do it again?

Between the nervous moments, I've had a blast especially with my co-host Yvette King,
seen here with Andrej Pejic backstage as he teaches us how to pose 'couture-style'!
Needless to say I have a lot more to learn... smiling and pouting at the same time is not a
good look ;-) (Photo by Zhi Wei)

Wednesday, 24 October 2012

Digital Fashion Week: Day three, Guo Pei and the pictures!!!

It's been exhausting but we made it. My first ever live presenting gig is finished and my feet haven't touched the ground yet.

I mean that in a literal as well as a metaphorical sense too - the reason I'm only posting the day three round-up now is because I've been sleeping non-stop since Digital Fashion Week finished. Those 14 hours on your feet all day (in heels!) really took a toll!

But I wouldn't have swapped it for the world. Being backstage felt like being in a new era, this was the most relaxed, friendly and comfortable fashion event I have ever attended.

The stars were amazing and happy to give total and constant access not only to myself and my co-host but also to the fans who seemed surprised that the likes of Sophie Sumner, Patricia Field and Andrej Pejic were just casually strolling amongst them.

Guo Pei - the Chanel of China - and Andrej Pejic
The Chanel of China, Guo Pei and supermodel Andrej Pejic totally blew everyone away with the final show of Digital Fashion Week (picture courtesy of www.digitalfashionweek.com)

Monday, 22 October 2012

Digital Fashion Week: Guo Pei show and Day two highlights

Wow. It's been non-stop since we started on Saturday (well Friday if you count rehearsals etc) but what a ride Digital Fashion Week has been.

I don't have time to blog in detail at the moment, but I promise you once this is over you will get a full rundown on what went down, on what Sophie and Andrej are like and on what they loved/hated.

Oh you'll also get to find out exactly what I wore. Suffice to say I have still been flying the flag for Singapore and Asia in the clothes I've been rocking. 


As for my highlights of day two? 

Sophie Sumner and Rana Wehbe-Flinter
Sophie Sumner and me go Asian style as we have some fun backstage at Digital Fashion Week

Sunday, 21 October 2012

Digital Fashion Week: Day two line-up and day one highlights

What a whirlwind. Day one of Digital Fashion Week is over, my live presenting debut is ancient history and we're into day two.

Arriving at the venue early just made me more and more nervous. Watching as the red carpet got laid out (soon to be soaked by a tropical thunderstorm from hell) made me double nervous and then watching the TV cameras roaming around sent me into near panic mode.

But the awesome Yvette King (who is presenting live backstage coverage) helped calm my nerves, as did the whole crew producing the Google+ hangouts and to be honest, once it got under way and I could get down to talking to the guests, the nerves just melted away.

And what a day. It was an honour to talk to the likes of Thomas Wee (who revealed he is taking in Digital Fashion Week but doesn't have a website), JR Chan from -J-A-S-O-N- (who revealed an interesting story behind the name of the label in our chat) and the lovely Pauline Lim from Pauline.Ning (who also revealed why her label has a different name to hers)

So the scorecard from the first day of an amazing event goes a little something like this...

andrej pejic at Digital Fashion Week
The beautiful Andrej Pejic takes the 'Blue Steel' challenge backstage at DFW. Photo borrowed from the super talented Lenne Chai of Aetienne http://aetienne.net/

Saturday, 20 October 2012

Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way