Say Bonjour to… Marie France Asia!

I haven't been updating this space for longer than usual so you must guess by now that I’ve been up to something ;-)

This time, it’s not London, nor Beirut – but right here in Singapore!

To all my supportive readers, let me introduce you to my new project – Marie France Asia!

Well, to be specific it’s not mine only. I’m just the Editor in Chief for this newly launched regional magazine but the name and brand Marie France (not related to the regional beauty centre with the same name) has existed since even before I was born.

In case you are not in tune with the Francophone culture, Marie France is one of the top fashion and lifestyle magazines in France and has recently launched its online regional branch Marie France Asia (based in Singapore), which aims to bring a ‘French flaire’ to South East Asia-based style-savvy audience.

Helen Lee: From Shanghai with love…

There can be no doubt about the serious fashion talent emerging from Asia – after all I manage to run a blog focusing only on labels from this side of the world.

But rarely have I seen a designer who has perfected everything about their craft and can be compared to some of the polished gems you see in places like London or Paris.

Although the talent is there, a lot of these young designers seemed to lack the one thing which I consider very important in garments: quality.

However, one designer whom I had the pleasure to meet recently has climbed right onto the top of my must buy list of Asian designers. Ladies and gentlemen, meet China's very own Helen Lee.

From her choice of top-notch fabrics to the original prints, immaculate cutting and finishing and superb details – Helen had me at hello.

My two absolute favourite looks from Helen Lee: A lace rain coat
from the SS13 collection...

And a stunning combination of knitted sweater, moon-printed skirt
and gorgeous accessories from the AW13 collection.

Fashion Forward Dubai: 5 Middle East designers to look out for

I’ll admit. It’s probably the only time I miss being in Dubai, even though I lived there for many years before moving to Singapore, I've never really had any feel for the place.

That was before the Fashion Forward event, which took place recently and could be the first step towards nurturing a real fashion scene in the desert

When people complain to me about the ‘lack’ of a proper fashion scene in Singapore, I always tell them to compare it to Dubai, where there is hardly anything interesting fashion-wise. The first vintage shop in the country opened only a couple of  years back while the concept of ‘local’ and ‘independent’ designers was non-existent bar for a handful of individuals who introduced this idea not too long ago.

But when I learned about Fashion Forward happening in Dubai, I breathed a sigh of relief that perhaps the city has finally started celebrating the young talent and giving them a proper platform and the exposure they deserve.

A beautiful dress from Lebanese designer Dina JSR at Dubai FF

And as usual, Michael Cinco brings the drama to the catwalk...

And oh how I wanted to be there for the Starch Foundation show! I'm
especially in love with the work of Celine Der Torrosian of AZADE like
this cool outfit which I want to get my hands on!!!

Audi Star Creation 2012 Winners: Q&A with Thailand's Soravit Kaewlamon, one year on!

The last interview of the three part series with Audi Star Creation 2012 winners (the other two are here and here) is with the boldest of all three: Soravit Kaewkamon from Thailand.

If you're familiar with the Bangkok fashion scene then you'd know that it is probably the most colourful and fun of all Asia. From prints to cuts and daring designs the Thai designers love to experiment and Soravit is no different.

After seeing her menswear winning collection, I'm looking forward to see the designer's complimentary womenswear collection which she will be showing at AFF next week!

So why did she switch to womenswear? Will it be as bold as the first one and what are her future plans? Find out this talented designer's answers below!

(P.S. I've giving away 5 pairs of tickets to watch the ASC winners show at AFF. Find out more on facebook).

Audi Star Creation 2012 Winners: Q&A with South Korea's Ko Young Ji, one year on!

Just a week before their show at Audi Fashion Festival this year, I'm running short interviews with last year's 3 winners of the Audi Star Creation (ASC)  fashion design competition, to find out where they are one year on after winning.

Today's Q&A is with S. Korean designer Ko Young Ji whose feminine collection last year stood out especially in contrast with some of the more directional collections of the other participants.

Find out more about the designer, who is launching her own label very soon and reflecting back on the past eventful year of her journey.

You can also read the other winners' interviews here and here.

(P.S. I'm also giving away tickets for the ASC winners show at AFF, find out more about it on facebook.)